Food Is Essential For A Culture Essay - 1815 Words

Food has been a staple in cultures since the beginning of human history. Besides needing food for nourishment, it is an accumulation of a culture’s environment, rituals, history, and wealth. Therefore, food is both an evolutionary and cultural necessity. In fact, food is vital for a culture as it nourishes and connects the group of people within said culture. As the Earth and its cultures become more globalized, food has evolved to become a teacher that showcases the many cultures inhabiting the planet. But, one person can only become accustomed to a low percentage of food, offered around the world, throughout his or her life. Thus, the food one person usually knows and likes is the food from one’s own culture. Most people, untrusting of what other exotic cultures offer, are disgusted by what others consider delicacies. This trust, and distrust, creates, in a human’s mind, four categories of food: distasteful, disgusting, tasteful, and delicious. Inherently, hum ans classify foods by what foods one is comfortable around and by foods one is not comfortable around, or more precisely by what is delicious and tasteful and what is distasteful and disgusting. This happens from an evolutionary stand point and a cultural stand point. Specifically, culture evokes, within majority of the foods in the present-day globalized world, the categories disgusting and delicious, whereas nature and evolution evoke distasteful and tasteful reactions. To begin to understand why some foods areShow MoreRelatedThe Role of Food and Recipes in Like Water for Chocolate by Laura Esquivel1140 Words   |  5 PagesThe role of food and recipes in Like Water for Chocolate by: Laura Esquivel From the time of Adam and eve, food is always a very essential need of human life. Due to good or bad eating habits and the difference in human body sizes is always noted. Eating a lot does not guarantee good health as eating balanced diet. Many individual eat certain groups of foods mostly due to their cultures, backgrounds, geographic locations and also the economic status of their families and their ethnic groups. UnlikeRead More The Slow Food Movement Essay1604 Words   |  7 PagesThe Slow Food Movement In 1987 Carlo Petrini started a coalition dedicated to the politics and pleasures of slowness and the opposition of fast food. (Leitch 439) He describes one of his goals by saying: Im for virtuous globalization, where theres a just and true commerce to help small farmers. Its important to have a commerce thats organic and sane and against genetically modified organisms and processes that poison theRead MoreWe Need A Culturally Diverse Class867 Words   |  4 Pagesstrongly that it is very essential that colleges should have a culturally diverse class. College should offer these classes considering that culturally diverse class will enhance students’ knowledge of various cultures that are significant to history. 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This information is needed for the employees and their families who will be moving to India with the opening of a new Stellar Home Improvement company, in that country. Mr. Phillips requested this report on December 1, 2017, in a meeting where he announced the expansion of this company to India. Statement of Purpose: The purpose of this study was to gather valuable information about these three areas of culture shock that will affect theRead MoreDifferences Between Italian And Italian Culture1660 Words   |  7 Pageslived in a mixed of culture where we can find a variety of nationalities. Sometimes it is fascinating to wonder how people have different cultures, customs and values. I personality experienced endless events where my values clashed with someone else’s. Immigrating to this country and going to school with different nationalities helped me obviously to understand the distinctions we have culturally. 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The Transition From A Nursing - 1536 Words

In most departments of nursing, the transition from a nursing student to an employed or working nursing is always a challenging experience for many nursing students. Most graduates are ineffectually oriented to the nursing working environment. Generally, new nurses are not given an environment that is supportive for them to practice what they learnt during their training as nurses, regularly, the expectations they encounter are unrealistic. As a result of this, mentorship strategies have been introduced by managers to ensure an easier transition into the working environment, this helps the new nurses to adjust quickly and be able to share their challenges with their mentors, who help them on how to face and conquer the challenges. During the orientation, the mentors help the new nurses to shift from the behaviors they had as nursing students to the new cultures of the working environment of nurses; this incorporates socialization into the orientation process, where the new nurses are able to absorb, adjust, and adopt the culture, the language, and rules in the environment of work. After a successful orientation, those who are able to adjust and cope with the work under the rules provided are able to be taken in as part of the staff members. The managers ensure that all the graduates are given the best orientation in order to be able to pick the best to be part of the nursing staff in the department. The staffing of nurses by the majors is mainly done based on the number ofShow MoreRelatedDeveloping A Curriculum Design That Promotes The Transition Of Nursing Students From An Associate Degree Nurse ( Bsn )1145 Words   |  5 PagesA1. 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The purpose of this paper is to provide a comprehensive examination and explore the definitions and key elements of the concept of transition and show how gaining knowledge of transition can posit ively impact client care and the nursing profession. Understanding transition will help improve clientRead MoreComparison Between Nursing And Nursing Theories1632 Words   |  7 PagesComparison of nursing theories Introduction The nursing profession entails core values and commonalities that link those in the profession. A comprehensive study of the literature identifies key components of the profession as the provision of technical care, defending the vulnerable, taking care of the ill, as well as establishing systems for the delivery of care. Different models have been developed which describes and guides the nursing profession. The two nursing theories: the Theory of Nursing as CaringRead MoreTransitions Theory : Application Of Transitional Care Programs850 Words   |  4 PagesTransitions Theory: Application in Transitional Care It is estimated that 750,000 children with special health care needs (CSHCN) transition from pediatric to adult care in the United States every year (Scal Ireland, 2005). Furthermore, approximately 18.4% of American adolescents have a special health care need (McManus et al., 2013). Often CSHCN have poor health outcomes when they move to adult care including decreased disease specific outcomes, decreased medication compliance, decreased followRead MoreTransition From A Student Nurse Essay1125 Words   |  5 PagesTransition from Student to Nurse A number of emotions were felt during this experience, in regards to transitioning from a student nurse to the registered nurse role. Primarily, the transition in role from student nurse to registered nurse was similar to any clinical experience I have had at Midlands Technical College. I was placed in a medical-surgical rotation. I felt slighted that not only were we required to complete a data tool but we also participated in the teamwork model demonstrated inRead MoreTransition For Community Health Nursing960 Words   |  4 PagesJournal Article Summary: Transition to Community Health Nursing The nursing profession offers an unlimited number of specialties and clinical areas for practice and employment focus. Nursing practice includes; surgery, labor and delivery, telemetry, intensive care unit, and even community nursing care. Furthermore, nurses can explore various degrees, ADN (associated in nursing diploma), baccalaureate nursing (BSN), and even nurse practitioner (NP) covering all areas of the healthcare spectrum. 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Creative thinking and Problem-Free-Samples for Students-Myassignment

Question: Discuss about the Creative thinking and Problem as Important part of the Design Process. Answer: Introduction: Creative thinking and problem solving is considered as important part of the design process, which help in turning the ideas into innovation and also remove the barriers occurred in the way of creativity[1]. Various techniques are used for creative thinking such as reversed brainstorming, Hursons thinking model, the six hats of critical thinking, etc. but the most successful technique is SCAMPER. This technique is the easiest and direct method, and it is based on the idea that every new thing is actually a modification of the existing old things[2]. This paper states the innovative ideas related to lunch box by using the SCAMPER technique, and different ideas are created for each letter. This paper is divided into two sections; first section defines the innovative idea related to lunch box by using Scamper and second task states the recommendation related to the best idea. Lastly, paper is concluded with brief conclusion. About Scamper: SCAMPER was originated by the Bob Eberle for the purpose of solving the targeted questions which mainly help in resolving the issues or encourage creativity during the brainstorming meetings. SCAMPER is referred as seven techniques which stand for (S) substitute, (C) combine, (A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse. These words define the important questions, and these questions are stated below[3]: Substitute: This technique mainly focus on the parts of the product, service or solution that be replaced with another. In other words, attendants of meeting mainly focus on the decisions which replaced part of the process with another process. Following are some questions which are asked: What material or resources can be substitute or replaced for the purpose of improving the product? What other type of product or process can be used? What rules can be replaced? Whether it is possible to use this product for some other purpose or as a substitute for something else? What will happen in case feelings or attitude towards the product is changed?[4] Lunch box is considered as small container which is used for packing and carrying the food. In historical times, metal is used for manufacturing the lunch box but with changing time it is substituted with plastic and steel. There are various new materials and resources which can be used for manufacturing the lunch box. Some ideas related to this method are stated below: Plastic and steel can be substituted with the soft insulated polyester versions because it is easy to fit such type of lunch box in the bags. Polyester provides new designs and formats of the lunch box and it also used for manufacturing the lunch bags which carry different containers of food and other items. One more substitute for lunch box material is wood and it is possible to create innovative and better designs from wood. It is very simple to shape the wood in different manners because of which manufacturers can make innovations in the designs of the lunch box which makes lunch box more feasible and attractive. Combine: This technique focus on evaluation of merging the two ideas, stages of the process or product in one single output which is more efficient. There are number of cases in which combination of two innovative ideas can result in two innovative product or technology. Discussions related to combine strategy include following questions: Whether it is possible to merge two steps of the process? Whether it is possible to apply two different processes at the similar time? Whether it is possible to combine different resources? Whether it is possible to mix two or more components? Whether it is possible to combine X and Y technology[5]? Recently one new innovation take place in lunch box that is electric heated lunch box and these lunchboxes goes beyond the design of the original lunch box. This innovation includes the simple handle and advantage for children to carry their food with them for the complete day. There are number of lunch box which are insulated, but electric lunch box provide more extra benefits as it heat the food and store it. Following are some creative ideas which can be used in this technique: It is possible to merge two techniques that are copper and other source of heat such as coal for invented the lunch box which not only heat the food but also keep it fresh. Through this combination it is possible to invent such lunch box which not only keep the food fresh but also saves the electricity. We can also combine lunch box and food processor for the purpose of making fresh food with necessary ingredients. This technique helps the users to make their fresh food whenever they want by using the necessary and required ingredients. This increases the freshness of the food and makes things easy for the user. Adapt: This technique mainly focuses on adjusting the product or service for better product. This helps in making the adjustments which deals with the minor changes to the radical changes in the complete project. It must be noted that adaptation is considered as one of the most difficult techniques which solve the issue by enhancing the existing system. Following question are discussed in this technique[6]: What changes must be made for the purpose of ensuring better results? What other changes can be done in particular task? Process to be followed for improving the existing process? How necessary adjustments can be made in the existing product? How to make the process more flexible? Lunch box is used for keeping and carrying the food in better manner, and also for keeping the food healthy for long time of period. Following are some creative ideas which can be used for ensuring better result in the process:[7] Manufacturers of lunch box must use other materials such as copper, metal, and wood for the purpose of reducing the manufacturing cost because use of plastic and polystyrene increased the cost of manufacturing and it also affects the health of the people by contaminating the food. On the other hand, copper and metal makes the food healthier and also prevent contamination. Manufacturers of lunch box can also make innovations in the shape of the lunch box such as they can attach the small containers with each other and these containers are designed as per the food requirement. This can be understood with the help of the example, square for sandwiches, bowl shape for sliced fruits, glass shape for liquid, etc. Modify: This technique mainly focuses on changing the process in such way as it result in more innovative capabilities and help in resolving issues. It involves following questions: How will modifying the process for the purpose of improving results? What if we had double base of consumer? In case market is different, what process should we adopt? Presently, lunch box can only use for carrying the food from one place to another, but by making relevant changes in this process it can be used for other purposes also. Following are some creative ideas: By making necessary changes, we can increase the size of the container and those containers can be used for storing different things in the kitchen or at any other place. We can also use the material which help in controlling the temperature of the food and preserve the food in better state[8]. Put to another use: This technique focuses on the different use of the current product, or how this product can be used for solving the existing issue. It involves following questions: Advantages of the product if used at any other place? Whether it is possible to target any other segment of the market? We can use the lunch box as mini refrigerator by combining two techniques, as this help the user to store thee food for long period of time. We can also set alarms on the lunch box which remind the user to take meal on time. Eliminate: This technique identifies the part of the process which can be eliminated for the purpose of improving the product. In the present scenario we can eliminate the excess weight of lunch box and use lighter material for manufacturing the same. For this purpose, manufacturer can eliminate the material like steel and polystyrene because both the material increases the weight of the lunch box. Manufacturers can use polystyrene for lunch boxes because this material is very light weight. Reverse: This technique considers the innovative potential while changing the order of the process in the production line. This technique answers the following questions: What would happen if we reverse the process? In which manner current status can be rearranged for better results? Lunch box are currently used for packing the food, but following changes can be made in process: Manufacturer can attach mini food making machines with the lunch box, as these machines help the user in making fresh food for the user. In this user can carry raw food in the machine which prepares instantly fresh food for users such as salad, sandwich, etc. Manufacturers can also provide facility of baking in the lunch boxes. Recommendations: Above stated section of this paper state various new and innovative ideas related to lunch box on the basis of SCAMPER technique. Every letter of this technique results in different innovation of the products. After considering the above stated ideas, it can be said that best ides is providing lunch box with time and temperature control technique. The main reason of illness caused because of food is time and temperature abuse of food. There are number of foods which required temperature control for being healthy. These foods are time and temperature abused if they kept in temperature danger zone that is 41F to 140F. Such situations occurred when food is not cooked to the temperature which is recommended, not held at proper temperature, not cooled or reheat in proper manner. If food is kept in temperature danger zone for longer period of time, there is more risk of bacteria. The main issue is how to keep the food in proper temperature because if TCS food is kept in temperature danger zone for 4 hours or more than such food is waste[9]. There are number of foods which contain food poisoning bacteria and are capable of supporting the growth of these bacteria. Such food is unsafe for consumers and can result in illness to the consumers. Therefore, it is necessary to keep the food in proper temperature. There are number of people who face this issue in their daily life because there is no such facility in the lunch box which prevent the food from temperature danger zone. Invention of lunch box by combining two different techniques can result in lunch box which also provides the facility of temperature control of food and prevent the food from being kept in temperature danger zone[10]. Lunch box with temperature control provides the containers in which both type of temperature can be set that is hot and cool. Such containers provide the facility to adjust the temperature as per the food requirement. Presently, lunch box only provides the option to heat the food but this is not enough because some food requires low temperature and in such case food gets wasted or develops bacteria. Therefore, there is need to develop lunch box which help the consumers in controlling the temperature of their food. Therefore, lunch box with temperature control technique is the best idea. Conclusion: There are number of techniques which are used for creative thinking such as reversed brainstorming, etc. but the most successful technique is SCAMPER. This technique is the easiest and direct method, and it is based on the idea that every new thing is actually a modification of the existing old things. SCAMPER is used for the purpose of solving the targeted questions which mainly help in resolving the issues or encourage creativity during the brainstorming meetings. References: Alexis, The Many Uses of a Lunch Box, https://www.lunchbox.com/blogs/lunchbox-news/74650565-the-many-uses-of-a-lunch-box, accessed on 12th February 2018. Food Standards, Food safety standards - temperature control requirements, https://www.foodstandards.gov.au/consumer/safety/faqsafety/pages/foodsafetyfactsheets/foodsafetystandardst857.aspx, accessed on 12th February 2018. Idea connection, SCAMPER, https://www.ideaconnection.com/thinking-methods/scamper-00022.html, accessed on 12th February 2018. Innovation Portal, SCAMPER, https://www.innovation-portal.info/wp-content/uploads/SCAMPER.pdf, accessed on 12tth February 2018. Litemind, Creative Problem Solving with SCAMPER, https://litemind.com/scamper/, accessed on 12tth February 2018. Mind Tools, SCAMPER, https://www.mindtools.com/pages/article/newCT_02.htm, accessed on 12th February 2018. Rafiq Elmancy, A Guide to the SCAMPER Technique for Creative Thinking, https://www.designorate.com/a-guide-to-the-scamper-technique-for-creative-thinking/, accessed on 12th February 2018. Rikky Dam Teo Siang, Learn How to Use the Best Ideation Methods: SCAMPER, https://www.interaction-design.org/literature/article/learn-how-to-use-the-best-ideation-methods-scamper, accessed on 12th February 2018. The Balance, Creative Thinking Definition, Skills, and Examples, https://www.thebalance.com/creative-thinking-definition-with-examples-2063744, accessed on 12tth February 2018. UME, Keep food safe with time and temperature control, https://www.extension.umn.edu/food/food-safety/food-service-industry/prep-storage/keep-food-safe-with-time-and-temperature-control/, accessed on 12th February 2018. The Balance, Creative Thinking Definition, Skills, and Examples, https://www.thebalance.com/creative-thinking-definition-with-examples-2063744, accessed on 12tth February 2018. Litemind, Creative Problem Solving with SCAMPER, https://litemind.com/scamper/, accessed on 12tth February 2018. Innovation Portal, SCAMPER, https://www.innovation-portal.info/wp-content/uploads/SCAMPER.pdf, accessed on 12tth February 2018. Rikky Dam Teo Siang, Learn How to Use the Best Ideation Methods: SCAMPER, https://www.interaction-design.org/literature/article/learn-how-to-use-the-best-ideation-methods-scamper, accessed on 12th February 2018. Mind Tools, SCAMPER, https://www.mindtools.com/pages/article/newCT_02.htm, accessed on 12th February 2018. Rafiq Elmancy, A Guide to the SCAMPER Technique for Creative Thinking, https://www.designorate.com/a-guide-to-the-scamper-technique-for-creative-thinking/, accessed on 12th February 2018. Idea connection, SCAMPER, https://www.ideaconnection.com/thinking-methods/scamper-00022.html, accessed on 12th February 2018. Alexis, The Many Uses of a Lunch Box, https://www.lunchbox.com/blogs/lunchbox-news/74650565-the-many-uses-of-a-lunch-box, accessed on 12th February 2018. UME, Keep food safe with time and temperature control, https://www.extension.umn.edu/food/food-safety/food-service-industry/prep-storage/keep-food-safe-with-time-and-temperature-control/, accessed on 12th February 2018. Food Standards, Food safety standards - temperature control requirements, https://www.foodstandards.gov.au/consumer/safety/faqsafety/pages/foodsafetyfactsheets/foodsafetystandardst857.aspx, accessed on 12th February 2018.

The Culture Of Pakistan An Interview With Sohail Shah Essays

The Culture of Pakistan: An Interview with Sohail Shah Introduction to Sociology, MTW 10am Mrs. Linda Cook February 15, 1995 I am always fascinated with other people's cultures. The New York or Californian culture always amazes me although these states are in the United States. These areas of the nation seem very different than Texas. I do not have any friends that have recently moved here from another culture so, I set out to my neighborhood Stop N Go. The clerks at this convenience store are all from other countries. One clerk whom I have talked to many times, named Sohail Shah, always spoke of Pakistan. I often listened to his stories of being in the Karachi police force or of Pakistan's different customs. Sohail Shah, a thirty year old male clerk at the Stop N Go located on North Braeswood near Chimney Rock, has been in the United States for four years. He moved here with his wife and two children to "escape punishment". Sohail claims he was in the secret police protecting the president when many governmental changes were made. Many of his co-workers were put in jail for many years for reasons he would not openly discuss. He has to work two jobs because his wife does not work. According to Mr. Shah, she will never work. In Pakistan, women are to stay home and raise children. Currently, Sohail is observing the holy month of fasting called Ramadan. This is observed during the ninth month of the Islamic year and is ordained by the Koran, the Islam holy book. The fasting begins every morning at dawn and ends immediately at sunset. Muslims cannot eat, drink or smoke at all. In the evening, regular activities resume. The Islam driven culture of Pakistan shapes everyday life. Each day, all Muslims pray five times. The first is before sunrise, the second around noon, the third in the late afternoon, the fourth immediately after sunset, and the fifth before retiring and before midnight. They face the Kaaba, which is a small box in Mecca. No matter where a Muslim is, he will pause, face the East, and pray when it is time. When Sohail lived in Pakistan, he lived in a house with his whole fa mily. As an adult, he lived with his parents and siblings as well as his wife and children. The house was large enough to accommodate over fourteen people. All the women stayed home to keep up the house and prepare meals. If the women were to go to the market, they would completely cover themselves except for their eyes. Women were not to be seen in public without covers. Also, the wives wait for their husbands to come home before eating. The Koran approves of polygamy, allowing up to four wives. If a Pakistani decides to marry a second wife, his first wife must approve of her. Shah says polygamy is not very common in Pakistan. A typical day in Pakistan for Shah was to wake up before sunrise and pray. His wife would prepare breakfast for him before he left for work. He would leave for his police work when an armored truck stopped at his house. He was an officer in the police force before being promoted to the secret police. Shah rode around Karachi, the largest city in Pakistan, in the truck with twelve other rifle carrying policemen the entire day. Although there is nearly zero crime in Pakistan, the threat of terrorism keeps the police busy. The crime situation is based on severe punishments such as amputation of a hand for stealing. In addition, the people of Pakistan have a very strong conscience. People leave their homes and businesses unlocked while away. When Sohail returned home, his wife would have dinner already made for him and his entire family would eat when all the men returned from work. While the men are away, the women take care of the children, bake bread, and make pottery or baskets to sell at the market. His large family would then discuss different topics of interest before retiring. I found that the funeral arrangements are somewhat strange. First, women may go to the wake when a person dies but may not

Free Essays on A Title of Two Cities

A Tale of Two Cities-Character Development By: hayley E-mail: hayleys1@hotmail.com A Tale of Two Cities Topic: ‘In a Tale of Two Cities, none of Dickens’ characters show any development at all during the time span of the novel.’ Do you agree? Discuss with reference to at least two characters. Ã ¿ This statement cannot be totally agreed or disagreed with, as there is a substantial argument for both sides. For: * Lucie Manette does not develop at all. Her kind, compassionate and submissive ways, remain constant. Her strong selfless, and caring personality is not influenced by other characters or events. * Charles Darnay is another character who does not develop. He remains a kind man. * Madame Defarge is always seen as a woman with evil and revengeful ideas, right up until her death. Against: * Dr. Manette develops greatly throughout the time span of the novel. He is ‘recalled to life’ (page 41), from his dead, shoe-making period in his life. Although he relapses into his shoe-making mode, when he is reminded of these days, he eventu ally overcomes it. He starts a new life with his daughter. * Sydney Carton develops significantly in the novel. He is firstly presented as an alcoholic ‘slob’, who doesn’t really care about life and is considered to be of a ‘moody’ nature (page 179). His drinking and pessimistic ways begin to diminish, after her tells Lucie of his love for her. He becomes a kind man, who even sacrifices his life for Charles Darnay, so that Lucie may be happy.... Free Essays on A Title of Two Cities Free Essays on A Title of Two Cities A Tale of Two Cities-Character Development By: hayley E-mail: hayleys1@hotmail.com A Tale of Two Cities Topic: ‘In a Tale of Two Cities, none of Dickens’ characters show any development at all during the time span of the novel.’ Do you agree? Discuss with reference to at least two characters. Ã ¿ This statement cannot be totally agreed or disagreed with, as there is a substantial argument for both sides. For: * Lucie Manette does not develop at all. Her kind, compassionate and submissive ways, remain constant. Her strong selfless, and caring personality is not influenced by other characters or events. * Charles Darnay is another character who does not develop. He remains a kind man. * Madame Defarge is always seen as a woman with evil and revengeful ideas, right up until her death. Against: * Dr. Manette develops greatly throughout the time span of the novel. He is ‘recalled to life’ (page 41), from his dead, shoe-making period in his life. Although he relapses into his shoe-making mode, when he is reminded of these days, he eventu ally overcomes it. He starts a new life with his daughter. * Sydney Carton develops significantly in the novel. He is firstly presented as an alcoholic ‘slob’, who doesn’t really care about life and is considered to be of a ‘moody’ nature (page 179). His drinking and pessimistic ways begin to diminish, after her tells Lucie of his love for her. He becomes a kind man, who even sacrifices his life for Charles Darnay, so that Lucie may be happy....

Word of Mouth Marketing Essay Example | Topics and Well Written Essays - 1000 words

Word of Mouth Marketing - Essay Example Techniques to promote a firm's product have been created and modified to come up with a superior marketing strategy with excellent results. Word of mouth marketing which is also regarded to as viral marketing nowadays emerged as one of the most efficient tools in marketing in product promotion, customer recruitment and retention. This paper will try to address the perceived advantages and disadvantages of word of mouth. This paper will give a closer look at word of mouth marketing and how it affects buyer behavior. To further examine the potency of word of mouth as an effective marketing tool, experiences of practitioners will be evaluated. Disadvantages and costs of word of mouth marketing, especially its inaccessibility will also be looked into. According to the Word of Mouth Marketing Association (2006), word of mouth marketing is the ability to harness the voice of the happy customer for the good brand while acknowledging that the voice of the unhappy customer is equally as powerful (and equally detrimental) to the brand. However, it should be noted that word of mouth is often not an intended marketing strategy for goods and services companies as they do not exert direct effort in the "creation" of word of mouth. Instead, word of mouth can be indirectly promoted by firms by ensuring the quality of the products that they offer to customers. No amount of marketing effort can encourage word of mouth but through the collective effort of the whole company in achieving the goals of marketing-creating products and services that gives customer value. Traditionally, word of mouth is done through the face to face social interactions of individual. However, a new trend has emerged in word of mouth marketing together with the revolutionary development in technology. The most important technological innovation which rapidly introduced change in word of mouth marketing is the internet technology. This revolution led to the establishment of viral marketing as a type of word of mouth marketing. Viral marketing refers to "marketing technique that exploits pre-existing social networks to produce exponential increases in brand awareness through viral processes similar to a spread of an epidemic (Viral Marketing 2006)." It should also be added that viral marketing is a word of mouth "enhanced" and "delivered" online as it takes advantage of the internet technology to reach a huge number of people rapidly. Viral marketing includes the use of blogs, amateur websites and other forms of astrosurfing that facilitates word of mouth. Word of Mouth and Buyer Behavior It should be noted that word of mouth marketing takes advantage of both power of human voice and social interaction among customers. A relationship between

Apple Essay Example | Topics and Well Written Essays - 1500 words - 8

Apple - Essay Example Under the leadership of Steve Jobs, Apple underwent a period of tremendous innovation that led to the launch of category-defining products for example the iPod, iPad and iPhone. Apple also launched ITunes online store, Apple retail store to complement the electronics. Apple rides on its strengths to acquire and maintain a competitive advantage in a fast growing market that is extremely competitive.2 On the other hand, the increased competition can have ripple effects on the growth and success of the company. Apple has gained a strong market position due to the ‘Apple Eco-system’. The company has a wide range of applications, software and such interrelated products that support each other. The newly released products especially the iTV keep expanding Apple’s eco-system. The company therefore continues to enjoy customers’ trust therefore enjoys a competitive advantage over its competition. Brand awareness is also increased by the high quality customer experience at the Apple retail stores since the staff is always well informed with direct contact with the customers. The stores enjoy maximum profits from direct sales. Apple also has a strong marketing strategy. It employs a strong team of marketers and advertisers who ensure that pricier products are sold and build superior stores that are meant to achieve marketing goals while advertising the products in a compelling way. This advertising trend was started in 1984 when Apple produced a commercial that became famous for a long time which was broadcast during the Super bowl that year.3 Apple unlike Microsoft creates its own hardware and as such, it does not have to depend on other companies to create products that run on its operating system. Apple offers a variety of products that make profits. It is diversified and does not rely on one sole product to make sales unlike Google which majorly relies upon advertising to